Its always been a topic of discussion that what is better between SEO (search engine optimization) and PPC (pay per click advertising). Most of the webmasters remain unsure during initial website promotion whether they should prmomot their website with SEO or PPC.
According to various studies and surveys the commercial websites work best if we use both SEO and PPC simultaneously and the exact mix depends on our objectives.
Pay Per Click Advertising (PPC)
Advantages of PPC:
- You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
- PPC ads are perfect for time limited offers such as holiday sales.
- You can stop PPC ads at any time.
- PPC ads make it easy to test different keywords and landing pages.
- PPC ads also work with websites that are not very well designed and wouldn't get good search engine rankings.
- PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
Disadvantages of PPC:
- PPC advertising can become very expensive if you bid on the wrong keywords or if you don't calculate the maximum bid price correctly.
- Click fraud can be a problem. Not all clickers are potential customers.
If you advertise your website with PPC ads then you should use a ROI tracking tool to make sure that you don't waste your money.
Search engine optimization (SEO):
Advantages of SEO:
- Traffic through organic search engine results is almost free if the up-front work has been done.
- After optimizing your website you can use your money for different things and the optimized site will still run.
- A larger number of visitors and search result clickers is not a problem.
- Search engine optimization delivers long term results that don't require permanent financial input.
Disadvantages of SEO:
- SEO can be relatively time-consuming up-front.
- SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.
Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.
Pay per click advertising and search engine optimization both contribute to the success of your website. If you use both wisely, you can get many new visitors and customers without spending a fortune. See the recommended resources below for PPC and SEO software tips.
Thanks for reading...
Regards,
Akash Dwivedi
3 comments:
Great start Man!!!, Was waitin from so many days for ur blog. at last ur jumped in with bang.
Good luck for future, will love to some useful posts. All posts are informative till yet.
Regards,
Afzal Khan
http://toprankseo.blogspot.com/
http://afzal-khan.blogspot.com/
SEO is the acronym of search engine optimization while PPC is the pay per click and its gives immediate results, because once you set up your campaign and ad group you are posting list is results.
click here for more information
The SEO Services believes that there are many factors that impact the get traffic of a site in search engines.
corporate reputation
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